PUBLIC RELATIONS, MARKETING, SALES, TRADE RELATIONS, PRODUCT DEVELOPMENT AND REPRESENTATION
Started his career for the Scandinavian tour operator, Fritidsresor (TUI Travel) and within a year became the Destination Manager in Paris, France 1974 to 1979.
Moved to Ft Lauderdale and became the first Destination Manager for Fritidsresor (TUI Travel) in Florida, USA 1979.
In 1983 was hired as Sales Manager for SAS Arlandia Hotel (Radisson SAS Hotels) in Stockholm, Sweden.
Between 1987 and 1994 Ulf was Marketing Director for Sweden Hotels, the largest hotel chain in Sweden.
In 1994 Ulf started the company Alternative Travel Marketing AB, developing an efficient and cost effective system for marketing and selling products and destinations for international travel and tourism clients, who want to enter the market in Europe or improve their operations in it.