Alternative Travel Marketing, a representation company performing marketing, sales and PR for all tourism products

Company Profile

Established in 1994, Alternative Travel Marketing AB (ATM) is a private company with a centrally located office in Stockholm. The joint owners are Ulf Lindberger, bringing more than 10 years of marketing expertise from the travel and hotel industry into the company and Fiona Bergqvist, with 12 years of marketing experience from the travel industry and international airlines.

We are known to promote our clients, not ourselves. For our former client, Australian Tourist Commission, our successful promotion of Australia has won several awards, both with consumers and the travel industry in Sweden and Norway.

For the last eight years we have further strengthened our relations with the travel industry in the UK, the Netherlands, Sweden, Denmark, Norway and Finland working to develop tourism destinations and to distribute a diverse range of products in these markets.

Our business idea is to provide our clients with an efficient and cost-effective alternative to opening their own offices, whilst retaining an outward corporate identity in the market and all the benefits of a dedicated person and/or sales team.

We supply our clients with active sales channels through the travel trade network and create a demand for products and destinations with the use of efficient and targeted market communications and media relations.

We offer an all-inclusive package but are also able to work on an ad-hoc basis providing our clients with any single or combination of services and activities.

We will perform all marketing, PR and sales activities with the aim to increase market share and create incremental revenue for our clients while servicing their existing business.

We specialise in both product representation and destination representation.

Product Representation	Destination Representation	Your Own Identity
Our Services	Our Clients	Our People