Clients already known in the market can use ATM to strengthen their image in the market place without the expense of costly sales missions or subsidiary offices.
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A destination or product new to the market, may
consider setting up and staffing their own regional office. However, contracting ATM as a
representative office will release funds which can be used to generate additional tourism
revenue for the destination or product. ATM promotes its clients, not itself.
Clients already known in the market can use ATM to strengthen their image in the market place without the expense of costly sales missions or subsidiary offices.
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